Our Story
The heart and soul of AWURABA.
Awuraba
/ɑː-wuu-rah-bah/
It signifies femininity, elegance, dignity, and grace.
Although the name draws inspiration from the woman, our vision is boundless. AWURABA is rooted in African identity while remaining modern, professional, and globally relevant.
We sit at the unique intersection of
Elegance and Affordability.
We believe that dignity and grace should be accessible to all, not inclusive to a few.
A Curated Brand,
Evolving into a Platform.
Today, AWURABA is a ready-to-wear fashion brand. In the future, we will grow into a multi-vendor marketplace, empowering other designers and connecting them with a global audience.
Boundless &
Inclusive.
While we currently focus on fits for women, our long-term goal is to expand into a platform for all genders.
The "Awuraba" spirit serves as our foundation inspired by grace but it does not limit us.
The 25th Drop
We operate on a unique monthly cycle. On the 25th of every month, we release a brand new collection.
Shopping during the drop allows you to purchase these new styles at discounted launch prices. After the drop period, items return to their regular pricing.